Roundtable discussions aimed towards growing long-lasting relationships with other CEO's across the U.S.
Peer-driven thought leadership tailored towards the marketing challenges of 2024.
Best practice collaboration about adapting to the current business climate.
We'll keep things fairly informal, but will make sure to cover the following:
Introductions and a brief spotlight the President & CEO at Crayola, Rich Wuerthele, as our executive spotlight to stage the conversation.
Group roundtable discussion focused on how to structure your company for growth in a rapidly evolving market.
Q&A with Rich and best practice collaboration on addressing the unique customer challenges of 2024.
Rich Wuerthele is president and chief executive officer of Crayola, a Hallmark subsidiary based in Easton, PA. He is responsible for all aspects of Crayola’s global business, which include providing strategic direction and vision for the company and brand. He is passionate about fulfilling the Crayola brand mission of helping parents and educators raise creatively alive children.
Prior to Crayola, he spent 13 years at Newell Brands, a leading consumer goods company best known for its portfolio of household brands like Sharpie, Paper Mate, Elmer’s, Mr. Coffee, and Graco. In his most recent role as chief executive officer of Newell Brands Home Fragrance Division, Wuerthele played a key role in the company’s turnaround journey by making decisive and strategic moves to reposition the Yankee, Chesapeake Bay, and WoodWick candle brands. Before joining Newell Brands, Wuerthele held a variety of leading sales, marketing, and general management roles at Black & Decker and Danaher.
Lisa is an accomplished Chief Marketing Officer known for driving significant growth for direct-to consumer and omnichannel consumer brands. With a 30-year track record of proven results, Lisa works with CEOS and CMOs to unlock revenue and profit for mid-size brands.
She has helped launch and optimize strategy/performance for numerous brands and also has an extensive background in expert in subscription business models, sweepstakes, DRTV and celebrity-based brands. When she's not working, she enjoys her time traveling around the world.
Lisa Gunther is a general management marketer and strategist who has had the honor of working with companies such as P&G, McKinsey, IHG, JetBlue and Papa Johns and remarkable brands like Holiday Inn, Holiday Inn Express, InterContinental, Rubbermaid, Calphalon, and Sharpie over the past +20 years. She works with CPG, retail, travel and hospitality, and durables clients to accelerate sustainable business growth.
Driven by insatiable curiosity and a determination to grow and improve, Lisa relishes unlocking the magical powers of teams to solve complex problems and achieve extraordinary results. As this can be exhausting, in her free time Lisa explores global cuisine with friends and family and enjoys a daily dose of killer yoga to provide peace, tranquility and a lot of sweat.
